We communicate science and technology.
We are a relationships-based, results-driven, well awarded public relations consultancy.
Expertise
Cyber Crisis Communications
PREP FOR THE WORST
We prepare entities to communicate in the event of a cyber security incident. We help you determine what you do, what you say, who says it, how and when you say it, who you say it to.
Our workshops, stakeholder analysis, and crisis counsel help equip organisations with the protocol and materials with which they need to act in the event of a cyber security incident (when you likely won't have access to your files, contacts, computers, and the internet!) Learn more
Cyber Security
CODE RED GLOBAL
Pinpoint PR is a member of the global Code Red Global Network.
In Asia, our experience spans public relations for threat and fraud detection, operational threat, application security, as well as building the reputation of cybersecurity startups.
Pinpoint PR is the agency of choice to publicise large scale and smaller cybersecurity events. Our customers include Image Engine for GovWare and Group-IB For CyberCrimeCon.
BFSI Tech
FINTECH, INSURTECH
We help our customers with technological solutions for banking, financial services, and insurance, to educate their stakeholders, potential investors, and decision makers.
In 2022, we are launching a neobank in the Philippines, and spreading the news about an insurance ecosystem builder.
Data
DATA CENTERS, DATA SOLUTIONS, DATA STORAGE
From launching green datacentres, to software that processes data to deliver helpful insights, we work with customers who need to talk to highly specific audiences – like CIOs, or CTOs.
Enterprise Tech
GOVT & BIG BUSINESS SOFTWARE
We work with several solutions providers who wish to communicate with CEOs, CIOs, CTOs, CFOs, CISOs. and other CXOs.
Deep Tech
NEURONS+SEMI CONDUCTOR CHIPS, ANYONE?
We work with extraordinary scientists, technologists, and engineers to translate their science or technology into layman terms.From tinkerers who made amazing discoveries, to the synthesis of biology and technology, we help build your reputation in global media so that investors and the world understand what you are about to deliver.
Emerging Tech
ML, AI, AR, VR, MR: Hah! We know what they mean.
We told the media about 4D printing before most people knew what 3D printing was. We've worked with astronauts, CGI, FX, Animation experts, through to biotechnologists and the like.We understand what it takes to translate technology that is just emerging into layman terms to communicate with a wider audience.
Science
WE LOVE SCIENCE.
It’s well known that scientists and communicators mix like oil and water, but somehow, we became the balsamic vinegar that enhances the oil.We've worked with all manner of scientists, from telling stories about the changing measurements of the kilogram mass, to neutrinos, to exoplanets and mRNA technology. We've put mathematicians, biologists, chemists, and more on air!If you need to articulate your proposition, our team can help you.Case Studies
Claroty
Pinpoint PR has raised the profile of Claroty in Asia through interviews with the CEO, establishing thought leadership for technical leaders through bylined and opinion editorials, and commentary when breaking news happens.
CyberCrimeCon 2021
Pinpoint PR secures media to attend and cover Group-IB's annual flagship event, CybercrimeCon. In 2021, we secured over 150 articles which were read 3.3 million times, and published in regional and local publications in Singapore, ANZ, Malaysia, Indonesia, South Korea, Thailand, and Vietnam.
Enterprise DB
Pinpoint PR has worked with EDB (EnterpriseDB) to position and build thought leadership for their highly technical application - an open-source database solution, PostgreSQL. At first, even the tech enterprise journalists didn’t understand it, but we used them to lead roundtable discussions with EDB prospects and write whitepapers about how the technology could, and was, being applied. That led to greater understanding, and now EDB’s news is published across the region.
Cortical Labs
Perhaps the only PR agency that could comprehend what they were saying, Pinpoint PR has been working with Cortical Labs to articulate their story to the media across the world. Cortical Labs has successfully fused human neuron cells with electronic chips to create a living being that thinks – dishbrain - it learned to play games with few guiding parameters. You’ll find their story in the Nikkei, e27, and Lianhe Zaobao and now, mainstream media after their peer review paper was published.
UNO Digital Bank
We work with the financial technology company UNOAsia, to build and position their digital bank, UNO Digital Bank, which has launched in the Philippines. More than educating and attracting customers to the bank, our work is to position UNO and enhance their reputation with the Philippines central bank, the BSP, and to build thought leadership for its CEO.
Global Young Scientists Summit
Trusted with the Global Young Scientists Summit since 2017, we won awards for the #GYSS2022 digital and social media campaign. We are also highly priviledged to work with National Research Foundation and their guest speakers at the summit - inclusive of Nobel Laureates, Millennial Technology Prize, Turing Prize, and Fields Medal winners.
Digital & Social Media
We primarily offer digital and social media tactics for large scale events, to engage their communities online.
This is an example of how we execute: Global Young Scientists Summit 2022
Awards
2022PRCA Southeast Asia PR Awards 2022Winner, Digital and Social CampaignMarketing Interactive PR Awards 2022Finalist: Best use of Social Media, Best use of Technology, Best use of Virtual Platforms2021#2 'Most Creative PR Agency' in Provoke Media's Top 15 Weighted 2021PRCA Southeast Asia PR Awards 2021Winner, Best Strategic Communications CampaignMarketing Interactive PR Awards 2021Gold medalist, Best Use of AdvocatesFinalist, Best Corporate Affairs StrategySABRE Awards Asia-Pacific 2021Winner, IssuesWinner, Education
